Need to liven it up. Look at Premier League Darts! Room full of tables full of fat drunken guys heckling the guys that look like Nascar drivers throwing darts.
Curling needs to do the same. Tables along both sides of the ice. Cheap beer flowing freely. Bowls of Cheezies on every table. Contestants loose the goofy ass pants and get some bowling team shirts
Maybe add some sort of pyrotechnics when the stones hit each other. Maybe have the stones glow in the dark and play under black lights or in the dark.
Add in some thumping music, card girls in bikinis to show the score between "ends" and a monster truck announcer and you will have a winner on your hands.
Labatt's Blue / Polaris / Cheezies Extreme Curling this Sunday, SUNDAY, SUNDAY!!!!!!