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9 Days and almost 9 Nights


AirwickWithCheese

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Chattanooga Bakery was founded in 1902 as a subsidiary of the Mountain City Flour Mill. A fourth generation, family-owned business, the company made nearly 100 snack cake and cookie items under the Lookout(TM) trademark, named after the popular residential and tourist community near Chattanooga, Lookout Mountain. In 1917, after a brainstorming conversation between a bakery salesman and some Appalachian coal miners, the MoonPie® was born, and by the late 1930′s was the bakery’s #1 seller, a spot it still occupies today. MoonPies are available in three sizes (Original, Double-Decker® and Mini) and six flavors (Chocolate, Vanilla, Banana, Lemon, Orange & Strawberry). Distribution is national, with particular strength in the Southeast and Southwest. The brand can be found in Grocery, Mass, Club, Drug, Convenience, Vending, Foodservice and a number of specialty retail outlets. The MoonPie products are typically merchandised in the cookie section of stores.

 

https://www.linkedin.com/company/chattanooga-bakery-inc.

 

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Chattanooga Bakery was formed in Tennessee at the beginning of the 20th century. It was originally a unit of the Mountain City Flour Mill and industriously developed dozens of products using excess flour from its parent company. These included ginger snaps, lemon cookies, and sugar cookies.

It was a single product, or family of products, however, that lifted the firm to regional, national, and international acclaim. This was the famous MoonPie, the chocolate-coated marshmallow and cookie snack that has become a southern culinary icon.

The MoonPie is a good example of consumer-driven marketing. While servicing his route in the Appalachians, sales representative Earl Mitchell, Sr., learned that coal miners there wanted something more substantial than available cookies to tide them over between meals. According to legend, one said the new snack should be as big as the rising moon.

 

The answer developed at the bakery was the Moon-Pie: two soft four-inch graham cookies with a layer of marshmallow between, and dipped in chocolate. The sweet sandwich, priced at just five cents, was an instant success. The chocolate-covered confection had a longer shelf life than most bakery products, allowing it to be distributed regionally. An exodus of workers from the South during World War IIbrought MoonPies to northern industrial centers such as Chicago.

 

https://www.encyclopedia.com/books/politics-and-business-magazines/chattanooga-bakery-inc

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