Is Bikeman Gonna Relocate?

[Razors Edge ★]

...because free beer, coffee, and movies - in ITALY - seem like a good reason to rethink things

The Italian city of Bologna is incentivising green travel by rewarding bikers with beer, ice creams, and cinema tickets. The Bella Mossa - ‘Good Job’ - scheme was set up by Marco Amodori in 2017 to increase the number of journeys taken by bike, bus, or on foot.

Working via an app called BetterPoints, this lets users log their sustainable trips. Once they’ve racked up enough they can redeem their points at over 100 businesses across the city.

The app’s website explains the process, saying: 'With every move made on foot, by bike, by bus or by train, with car sharing and carpooling you can earn Mobility Points, these allow access to discounts and vouchers made available by our partners.

'To participate, just three steps are required: Download the BetterPoints app and record your sustainable travel, earn Mobility Points with activities, convert your Mobility Points to discounts and good expenses.'

A good way of tracking your own movements, there’s also the option to compete with friends, or in leagues populated by employers or schools. The aim being to see who can log the most journeys.

Tom

[Prophet Zacharia]

Is this why the Giro is staring in Bologna this year, for all the free perks the riders are eligible for?

[bikeman564™]

On 10/25/2018 at 10:16 AM, Razors Edge said:

free beer, coffee, and movies - in ITALY - seem like a good reason to rethink things

 

now that's a sweet deal ride w/ rewards of two of my favorite beverages