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Crankworkx Rotorua 2019


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54 minutes ago, Dirtyhip said:

Good pics and they really gave girls proper cred. The industry is making more room for us.  Which is good, because our dollars are just as valuable.

Probably finally realized the male side of the market is close to saturated, but the female market is way under-represented.  It's amazing they are so slow to adapt, but I think there are a LOT of headwinds for brands convincing women to be active outdoors :(  Far easier to just market pink clothing.

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1 minute ago, Razors Edge said:

Probably finally realized the male side of the market is close to saturated, but the female market is way under-represented.  It's amazing they are so slow to adapt, but I think there are a LOT of headwinds for brands convincing women to be active outdoors :(  Far easier to just market pink clothing.

Many women control the finances for the family.  I know that I do.  My husband hasn't paid a bill himself in about 14 years.  

  • Haha 1
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