Having sold to amazon, I'd say that's not exactly true. Amazon will suck the profit out of it's suppliers. Just take a look at their agreements. If your deliveries arrive late, in the wrong sized box, different picture on the cover, you name it. They charge you a fee. Want your product listed on their site? Pay up. Want to talk to a human, forget about it. Find fraud on their site, they don't give a rip as long as they get their cut. Jeff wants his cut. That is all. Customers love amazon, suppliers not so much. They can give you amazing visibility, but it comes at a price. Sometimes the price ain't worth it.
I've talked with suppliers that refuse to have their products available on the big river and cut off anyone who sells their stuff there. Many in the bike industry are fighting it.
I know I'm in the minority, but I'm not a fan of amazon.
I think this merger will help amazon and probably whole foods. I still won't shop there.
couple of pennies, take it for what it's worth.