There have been so many mixed messages given out by federal leadership that it’s no wonder people aren’t prepared for what it will take to clear this. Yes, “churches open for Easter” was walked back, but still now the message is that the next two weeks will be hard. Try “the next 6 weeks will be hard” and your starting to communicate the scope of what will be needed to fight this infection, nationally.
Also, I was listening to a TV ad yesterday, the message is still wrong. Still too much minimizing the risk to younger people, stating the risk is mainly to the elderly. Sure, the risk of death is more for the elderly, but plenty of younger people are getting hospitalized, and some even dying. How about simply “this is a highly contagious virus that can lead to severe pneumonia and even death. Stay in your house.” People are smart enough to know that if they have preexisting medical conditions or are elderly they would be in a more vulnerable group.